Dove unveils one-minute hair care product


Posted at Oct 04 2018 06:02 PM | Updated as of Oct 16 2018 07:02 PM

Getting smooth, manageable and damage-free hair takes time and costs money. Soon, however, hair care might be less of a hassle with the launch of a product that aims to help repair hair in just one minute.

Featuring Dove’s most potent formulation yet, the Dove 1 Minute Serum Conditioner range is coming to the Philippine market.

Days ahead of its October 8 market release, Dove gathered bloggers and influencers for an exclusive trial of the product at the Mind Museum in Bonifacio Global City.

“Today is your lucky day. We’re very excited to show you the Dove 1-Minute Serum,” said Dove Assistant Brand Manager Nicole Ty.

Those who tried the serum-infused hair nourishers said they could feel a significant difference in their hair.

“Besides the feeling na sobrang lambot ng hair ko, na-feel ko na sobrang bango ng pagkakagawa. Feel ko rin na may nutrients na nagpapa-healthy sa hair,” Stephanie Nicole Ko said.

Another vlogger, Rozel Basilio said she has been using serum on her skin. Now, she’s excited to try serum-infused conditioner on her hair.

“Refreshing. Sobrang bango ng Dove. Na-excite ako kasi sobrang damaged ng hair ko from bleaching,” said Basilio.

Dove’s next generation conditioner is made with serum that is potent, fortified, fast-acting and deep, said in the Dove Lab presentation. The new range of conditioners is made with 50% more conditioning ingredients that coat and protect hair.

It is also fortified with nourishing argan oil, coconut oil, sunflower seed oil, almond oil, mineral oil and Vitamin E. 


Dove harnessed the power of serum capsules and fused it with its own Keratin Repair Actives. This formulation penetrates 10 layers deep into the hair, making it possible to undo a year’s worth of damage in a minute.

Dove’s 1 Minute Serum Conditioners come in three variants: Intense Repair for damaged hair, Nourishing Oil Care for dry, frizzy hair; and Hair Fall Rescue for weak, fragile hair.

Women seeking to repair their hair can try this product and share their experience using the hashtags, #Dove1Minute and #DovePH.

Dove 1 Minute Serum Conditioners are available on Lazada.

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