LOOK: Inside the TAG Heuer Carrera – Calibre Heuer 01

TAG Heuer

Posted at Sep 29 2016 09:27 AM | Updated as of Sep 29 2016 08:15 PM

New case, new construction, new design and new calibre.

The TAG Heuer Carrera - Heuer 01 is a manufacture chronograph symbolically christened the Heuer 01 in honor of the founder, Edouard Heuer. The "01" represents the markedly horological development of the calibre 1887, on which the backbone of the new collection will be based.

A white “CARRERA HEUER 01”, “CHRONOGRAPH” and red “AUTOMATIC” lettering on the dial hand applied TAG Heuer shield can be seen

Its supremely clean new design reveals the chronograph controls and the open worked date disc on the dial side. On the case-back, its red column wheel - a bold visual anchor - the skeleton chronograph bridge and the black weight also draw the eye into the mechanism.

The new design features a polished and sand-blasted hour and minute hands with luminescent markers.

The black skeleton dial has three counters: a chronograph minute at 12 o’clock with silver azurage ring; a chronograph hour at 6 o’clock with silver azurage ring; and a running second at 9 o’clock with black azurage ring.

“H-shape” steel bracelet. Finishing: alternated polished and fine-brushed central row and fine-brushed lateral rows with polished edges

This collection features a new generation TAG Heuer case. Made from light titanium for greater shock resistance, it is constructed differently, no longer the single piece traditionally used by TAG Heuer, but modular with 12 different components. It is a scratch-resistant curved sapphire crystal with double anti-reflective treatment and water resistant (up to 100m).

This design opens up a huge range of possibilities, with an infinite combination of materials, colors, treatments and finishes. The alternate finishing available are polished and fine brushed steel lugs with fine-brushed steel end-piece, fine-brushed steel middle case, polished and fine-brushed black ceramic bezel with grey tachymeter scale and fine-brushed steel sapphire case back.

Finally, the Carrera Heuer 01 symbolizes the continuity in investment and creativity made by TAG Heuer, which has been an avant-garde brand since it was founded in 1860, and sincerely wishes to remain so. An investment of our strengths and resources to ensure we remain avant-garde in our spirit, culture and philosophy.

For more information visit www.tagheuer.com

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.