Grohe opens new showroom at Desigño Atelier


Posted at Sep 28 2016 03:27 PM | Updated as of Sep 28 2016 09:09 PM

(From left) Alen Alban; Tessa Prieto-Valdes; Careen Belo; LIXIL Water Technology head of retail sales Joralyn Ong: Lea Salonga; Rosemarie Ong; and Alpha Ang

MANILA -- Renowned brand Grohe recently unveiled its second showroom in the country at Desigño Atelier, located on the fifth floor of the Wilcon IT Hub in Makati.

The ceremonial ribbon cutting was led by Alpha Ang, general manager of LIXIL Water Technology; Audrey Yeo, Grohe's vice president for narketing in Asia; Michael Hasper, Chargé d'affaires and deputy head of mission, German Embassy Manila; and William Belo, chairman of Wilcon Depot.

They were joined by Wilcon Depot's SEVP-COO Rosemarie B. Ong; Careen Belo, executive financial audit manager of Wilcon Depot; and Alen Alban, country manager of LIXIL Water Technology.

The launch, titled Masterworks, brought together technology, music, and arts, through masterful performances from the industry's bests, a perfect representation of Grohe’s masterfully crafted showroom and high-quality products.

Set in the backdrop of Grohe's live showroom at Desigño Atelier, one of the main highlights of the launch was the performance from the Philippine Ballet Theater and the Manila String Machine, which were both happening simultaneously with the live water spectacle using Grohe water technologies.

There was also a live painting courtesy Jackie Manzano, with the theme “pure joy of water” — which is also Grohe's tagline, with Chef Jessie Sincioco serving the specials of the night.

The event was also graced by Lea Salonga, who did four song numbers. Salonga displayed her world-class talent, representing the essence of a true master, which also embodies Grohe's international excellence.

The guests, comprised by business partners, architects, designers, engineers, contractors, and media, also witnessed the unveiling of Rainshower SmartControl-3D Showering. Its mechanism allows users to personalize their own shower time, in the most luxurious and advanced way. The spray jet and push button device lets users blend several display patterns on the shower and adjust temperature to their own preference. It has complete control units, making shower comfortable and deluxe.

Wilcon has long been distributing Grohe's kitchen and bath products as an exclusive brand. The company believes in Grohe's commitment to bring the best products in the market, infused with the latest innovations and sophisticated designs.

To experience Grohe's top-notch products, visit any Wilcon Depot, Wilcon Home Essentials, or Desigño Atelier outlets.

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