From food quality to sustainability

For 45 years, the home-grown restaurant chain, Jollibee Foods Corporation (JFC) has strived to only work with reputable suppliers that share the same passion for food quality and safety, and go beyond to extend themselves towards driving sustainable operations.

San Miguel Foods Incorporated (SMFI) has been a partner of JFC for decades, supplying fresh poultry products for Jollibee Chickenjoy, and providing other products such as pizza toppings, hams, bacon, butter, cheese and flour for JFC's various restaurant brands.

As Filipino-owned companies deeply rooted in the value of malasakit or concern for others, both SMFI and JFC work to nourish and nurture Filipinos by providing delicious, safe, and high-quality food that offers value for money. These Filipino-born companies proudly compete in the global arena with professional management, customer-centered strategies, and adaptability.

Beyond common values, the longstanding cooperation between JFC and SMFI is attributable to strategically aligned goals strengthened by mutual respect, transparency in business directions and challenges, and a commitment to find solutions to address ever-changing consumer demands.

Commitment to sustainability

Both JFC and SMFI are committed to improving their impact on society and the environment, as reflected in each company's sustainability initiatives. 

Over its 45-year history, Jollibee Group has made strides in various community and energy-saving projects, and is now consolidating all its sustainability efforts into "Joy for Tomorrow," the company's global sustainability agenda.

The "Joy for Tomorrow" initiative centers on three pillars: food, people, and the planet. This cohesive framework unites the Jollibee Group community, including employees, business partners, suppliers, vendors, and other stakeholders, towards a set of shared sustainability goals.

On SMFI's end, its sustainability agenda focuses on four overarching goals: establishing a circular economy approach by 2040, achieving net zero emissions by 2050, uplifting the lives of at least 15 million people by 2030, and establishing a fully sustainable and ethical supply chain by 2040.

To achieve these targets, SMFI has implemented key initiatives to help reduce its environmental impact and improve the quality of life for Filipinos. These initiatives include repurposing some by-products from its production as raw materials for feeds, installing rainwater harvesting systems in its facilities to conserve water, and utilizing renewable energy sources such as solar energy and biomass.

Customer-centric collaboration

As the two companies further extend their collaboration, both remain focused on being customer-centric, from product innovations to expanding their market reach.

SMFI lauds JFC for prioritizing listening to its consumers and knowing them well, enabling it to develop the most innovative products that directly meet the customer’s wants and needs. Hence, it sees JFC not only retaining its market leadership in the Philippines but also continuing its successful expansion to other parts of the world.

JFC acknowledges the depth and breadth of SMFI's initiatives to uphold high standards of quality in its food offerings and new product development, all while minimizing its impact on the planet and maximizing its positive effects on communities. It applauds SMFI for exhibiting the characteristics of a world-class food producer and counts on it as one of its top suppliers, contributing to the Jollibee Group's mission of serving great-tasting food that brings joy to everyone.

To learn more about Jollibee Group, visit their official website.

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