Digital marketing has never been more crucial for businesses than it is today. With all the changes and challenges presented by the new normal, being seen in the right place by the right audience is crucial to a business' survival. This is especially true for small, homegrown businesses or SMEs (small and medium-sized enterprises).
DataReportal's 2021 Digital Report for the Philippines mentioned that ads on social media have become the leading source of brand discovery, outpacing television ads. This goes to show that people actually learn about brands while they spend time online, and that digital transformations are a huge part of the game now.
The question is, how can a business stand out amid the crowded online space? It begins with choosing the best platform for them to advertise their business on. As the most downloaded mobile app in the country, and the 6th most used social media platform according to the same 2021 Digital Report, video-sharing social networking service, TikTok, is the ideal choice if you want your business to be seen.
For business owners who are familiar with the power of the platform, and hope to make their mark there, the launch of TikTok For Business in the Philippines make things easy.
TikTok For Business offers brands with marketing solutions that are designed to help you tap into the unique opportunities offered by the platform. Through TikTok For Business' innovative Ads Manager, brands gain access to immersive tools for creating, sharing, and discovering short-form video content. These tools empower brands to design engaging content that integrate seamlessly within a user's feed, and enable them to use creative storytelling to build authentic connections with millions of people on the platform.
TikTok Ads Manager gives businesses the ability to go beyond traditional advertising, and explore their creative side, in order to impactfully engage users on the platform. Through its Video Editor tool, brands can quickly create unique, eye-catching videos that stand out. Adding music, an essential component in extraordinary TikTok content, is easily done as well, through the Smart Video Soundtrack tool.
Built in tools like TikTok's own Pixel for website tracking, and third-party mobile measurement partners for app developers, also simplify the process of tracking an ad campaign's progress. Lead Generation, TikTok's first-party solution for sharing product details in just a few taps, is now also available in the country, and can help Filipino businesses present their offerings to customers, and drive conversion with ease.
From targeting and ad creation to insight reports and ad management, TikTok Ads Manager has what you need to share your brand's message with the right audience on the platform, all within a flexible budget.
Following the launch of TikTok For Business in the Philippines, the brand announced its collaboration with the e-commerce platform Shopify. This collaboration allows merchants to create and run ad campaigns directed towards TikTok's highly engaged community, all without leaving the Shopify dashboard.
Filipino Shopify merchants, who are mostly SMEs, can take advantage of the core functions of TikTok Ads Manager, such as creating campaigns, targeting audiences, and tracking performance, directly within the Shopify platform. Through these creative tools, Shopify merchants can produce shareable TikTok content to advertise their business in just minutes. They can also monitor the success of their ad campaigns, and view relevant customer information and behavior, from Page Views to Completed Payments.
TikTok understands how challenging the present situation can be for thousands of businesses in the country, particularly for struggling SMEs. For this reason, TikTok continues to extend a helping hand through creative marketing solutions and advertising tools that support a brand's digital transformation, and allow them to connect with users who are at the forefront of the latest trends to achieve their business goals.
Find out how TikTok For Business can help your business today. Check out its website or Help Center to know more.
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