MANILA – In the thick of disheartening events that have recently spread worldwide, love still prevailed as Revlon witnessed a fold of couples joining the brand’s social media revolution of love.
Called #CHOOSELOVE, Revlon’s social media campaign has invited couples to share their stories of love and courtship on Instagram and Twitter with the hashtags #CHOOSELOVE and #REVLONPH. The campaign ran for two months since May, with the leading international makeup brand seeing hundreds/thousands of entries by July joining the yearly “revolution.”
Kick-starting #CHOOSELOVE, Revlon took fashion and lifestyle blogger Kryz Uy and her boyfriend, reality show winner Slater Young, for a surprise Q&A about their thoughts on love and being with each other. The two lovebirds also took on the dare of asking random pairs on the streets for a quick kiss as part of the Revlon #CHOOSELOVE challenge. Both videos, released on the Facebook pages of Metro and Chalk, tickled the online community pink as they went viral and inspired many with the thousands of views garnered.
Throughout the course of #CHOOSELOVE, Filipinas each became a femme fatale in their own right by posting their entries about finding love and sharing their love with their partners on their social media accounts. There was no shortage of affection with the photos of kiss marks and smooches submitted—with the chosen entries displayed on LED billboards across the metro in August for the rest of the world to see!
#CHOOSELOVE takes off from Revlon’s “Love is On” campaign from last year. With this year’s version bearing the underlying statement of women empowerment, and in the middle of war and other social issues that have left many with hatred, love definitely wins again!
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