Filipinos' deep love and passion for basketball are undeniable.
In a historic display at the Philippine Arena, 38,115 spectators gathered to witness the showdown between Gilas Pilipinas and the Dominican Republic, setting an attendance record for a FIBA game. This latest achievement serves as a testament to the enduring and unmatched passion for basketball in the country.
This fervor for the game also extends to the National Basketball Association (NBA), a league that has found a second home in the hearts of Filipinos. Recently, the league announced a multi-year marketing partnership with a familiar name in the smartphone industry, vivo, which returns as the official smartphone of the NBA in the Philippines.
The partnership builds on a previous collaboration in the country, where vivo served as an official partner of the Jr. NBA (the league's global youth basketball program for boys and girls), NBA 3X Philippines (a 3-on-3 basketball tournament featuring men's and women's teams), interactive fan activities, and authentic NBA entertainment.
Through this renewed collaboration, vivo will be the presenting partner in the country for the NBA All-Star Voting, allowing fans to vote for the NBA All-Star Game starters via the NBA App and website.
The smartphone company will also return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.
In addition to these developments, vivo will launch promotions, giving Pinoy fans the chance to win authentic NBA prizes.
Furthermore, NBA and vivo will collaborate on creating content for the NBA's localized Facebook and TikTok pages in the Philippines.
Mae Dichupa, NBA Philippines Senior Director of Global Marketing Partnerships, expressed her excitement, saying, "We are thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation. Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo's smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA."
vivo Philippines management echoed this sentiment, stating "Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives. This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports."
For fans in the Philippines, official NBA merchandise is available at the NBA online store and the NBA physical stores at SM Megamall and SM Mall of Asia.
To stay updated with the latest NBA news and updates, fans can visit the official website of NBA, download the NBA App, and follow NBA on Facebook, X, and TikTok.
For more information on vivo Philippines and vivo's latest product offerings, visit vivoglobal.ph and follow the official vivo accounts on Facebook, X, Instagram, TikTok, and YouTube.
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.