SM Hypermarket brings back street food festival for 3rd year

SM Hypermarket

Posted at Aug 24 2018 11:25 AM

A flurry of all-time favorite crispy fried tusok-tusok

SM Hypermarket is bringing back its biggest street food festival event for the third straight year. 

A grand showcase of the Philippines' best brands, favorite street food, and hottest celebrities, the SM Hypermarket Street Food Festival is a great place for anyone looking for good food, great promos, and awesome experiences with friends, family, and the stars.

The event features over 50 food stalls of mouth watering street food such as Ilocos empanada, takoyaki, okonomiyaki, grilled liempo, leche flan, sisig, boneless bangus, lumpiang shanghai, lechon, burgers, shabu-shabu, pizza, pasta, banana cue, saba con hielo, shawarma, crispy crablets, gambas, native rice cakes (kakanin), nachos, chicharon, and many more.

Also joining the mix is SM Eats, which is known for its "National Meryenda" Turon with Langka, cheesy corn, ginataang bilo-bilo, affordable rice meals, kwek-kwek, lumpiang toge, and other must-trys Siopao Sarap, and Soft-Serve Ube Ice Cream.

The stalls will also feature fun activities, games, and special promos courtesy of the Philippines' biggest brands like Nestle, San Miguel, Unilever, Alaska, Century, Del Monte, P&G, Monde, Bounty Fresh, CDO, Farm Fresh, and Mekeni. 

Street Food Festival goers will be able to haul special bundles, promos with freebies, and discounts of up to 30%.

Juicy and tender Cebu lechon belly bursting with flavor

The "National Meryenda," turon with langka of SM Eats

Japanese favorites ready for the taking

Ready your chopsticks for some dimsum

Tender beef best wrapped in pita

The viand of your choice, perfect with hot steaming rice at SM Hypermarket Street Food Festival

Fried to perfection potato fritters at SM Eats

No food trip is complete without "ihaw-ihaw" at the SM Hypermarket Street Food Festival

Shabu-shabu on sticks

Takoyaki--from the streets of Tokyo to the SM Hypermarket Street Food Festival


Aspiring chefs, parents, and those who simply love spending time in the kitchen are in for a treat as celebrity chefs Chef Boy Logro and Chef Jose Sarasola, as well as the Philippines' biggest brands' sous chefs are lined up to have cooking demos where they will share culinary secrets and creative ways to use everyday ingredients in their food masterpieces. 

They will also show exciting twists on favorite products guaranteed to bring much needed variety to the dinner table. 

The stage is open for all--those who want to demo their own signature dishes can do so by joining the SM Street Food Recipe contest where they would be aided by Chef Boy Logro. The winner will bring home special grocery packs. 

Those who want to join the demo will need to post a photo of their signature dish on Facebook with the recipe, and the hashtag #SMStreetFoodRecipe. 


Festival-goers can meet one of today's hottest stars, Daniel Matsunaga, and internet sensation KaladKaren Davila

Today's hottest stars will also grace the events starting with Daniel Matsunaga, Kalad Karen, and Johann Ludovica for the grand launch. 

Other must-see personalities are also scheduled for the roadshows where shoppers can have the chance to take a selfie with them.

Shoppers can also take home exciting prizes when they complete the stamp card that serves as a guide through the event's delicious journey. Grocery packs will also be given away to chosen shoppers who share their SM Street Food Festival moment on Facebook. For more details, visit


The SM Hypermarket Street Food Festival will kick off as follows:

* SM Mall of Asia - August 24,
* SM City Clark - September 1-2, 
* SM City Baliwag - September 15-16, 
* SM City Fairview - September 29-30, 
* SM Center Pulilan - October 12-14, and 
* SM Mall of Asia - November 2-3.

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.