After 97 years, the Philippines has finally received its first Gold Medal through Hidilyn Diaz. The 55-kg weightlifter won through lifting a combined weight of 224-kg in the Tokyo Summer Olympics 2020. In another Olympic game, EJ Obiena was able to reach the 11th rank overall in the men's Pole-Vaulting competition. Summit Natural Drinking Water is more than honored to have been part of this dream, through every training up to their recent match in the Tokyo 2020 Olympics.
Throughout the years, the brand has been a believer of these athletes' journey to aspire, perspire, and inspire fellow Filipinos.
More than a decade ago, Summit started to support various sports organizations in their quests to achieve their goal for the Philippines. It has witnessed athletes go beyond the impossible and achieve one win after another, such as the remarkable podium finish of the Filipino delegates in the recent Olympic Games. The hard work and perseverance of the Filipino Athletes are paying off and they are getting the honor they truly deserve.
2005 to 2019
In 2005, Summit Natural Drinking Water began its thrust in supporting Filipino athletes during the Southeast Asian Games. The brand continued to back athletes in the 2006 Asia Games held in Doha where the Philippines took home medals in boxing, taekwondo, and cue sports.
Another historical event that Summit has also sponsored is the first expedition of the Philippines in Mt. Everest where two teams, one group of males and one group of females, traversed the highest mountain on Earth on May 17, 2007.
In 2008, Summit supported 15 Filipino delegates who competed in the Beijing Olympics. They participated in 17 events across 8 sports.
The brand continued its advocacy as it supported ALA Boxing grassroots programs in 2009. This program aimed to recognize promising ring fighters within the Visayas and Mindanao regions. In the same year, Summit became the hydration partner of Cobra Ironman 70.3, one of the biggest triathlon race events in the country.
With all these efforts to support the athletes, Summit was declared as the Official Bottled Water of the Philippine National Olympic Athletes in 2010, through its ''Reach for it'' campaign which advocated to support national athletes who compete in the global arena.
Furthermore, in 2011, the first joint venture of the Philippine Olympic Committee (POC) and the Philippine Sports Committee (PSC) was launched to support the Philippine National Games. The brand was at the forefront of supporting the nationwide grassroots sports program of The Batang Pinoy where it focused on instilling the values of hard work and sportsmanship to the Filipino youth, and give recognition to athletes in the fields of boxing, track and field, and taekwondo.
In 2012, Summit launched another campaign called ''Summit Suporta Para sa Atleta'' to help the funding of Filipino athletes' training.
In 2013, The Filipino Flash Nonito Donaire became the endorser of the brand – further strengthening its proposition in supporting the sports of boxing, as it continues to develop local talents to aspire to be world-class athletes.
In 2014, the brand launched the ''Thirst for More'' campaign to encourage people to move to greater heights. This campaign was further solidified in 2015 as it continued to support the training of 472 Filipino athletes for the 2015 SEA Games.
2016 is the year when Hidilyn Diaz ended the country's 20-year Olympic medal drought by winning silver at the women's 53-kg category in weightlifting. Summit is honored to have witnessed that win at the Rio Olympics.
In 2017, the brand supported the training of the contingent in the 29th Southeast Asian Games in Kuala Lumpur, Malaysia where the Philippines sent a contingent of 493 athletes to participate in 404 events across 38 sports.
In 2018, Hidilyn Diaz was officially declared as one of the ambassadors of Summit Natural Drinking Water. The goal is not only for Diaz to promote the brand but also to back her up in terms of training and hydration as Summit believes in her persistence, motivation, and capacity in achieving gold. True enough, in 2019, Diaz won her first SEA Games gold medal after topping the 55-kg division.
In the same year, another formidable athlete, EJ Obiena wins gold at the SEA Games. Since 2014, EJ Obiena has been showing the world that the Philippines can also do Pole-Vaulting. With his continuous hard work, Obiena qualified for the Tokyo Olympics. Together with Diaz, they become the country's medal hopes on the 2020 Tokyo Olympics.
2020 to 2021
Summit launched its #THIRSTFORGOLD campaign as the brand supports National athletes through the Philippine Olympic Committee in the Tokyo 2020 Olympics. The main ambassadors are Hidilyn Diaz who won the first-ever Olympic Gold Medal for the Philippines in the women's 55-kg category (Weightlifting) and EJ Obiena who made it to the finals of the Pole-Vaulting competition. He ended his Olympic campaign with his best result of 5.70M, landing on the 11th rank in the finals.
These achievements are not just for themselves, but the entire nation. The spirit of Filipino Athletes truly inspires many to do better in their lives' endeavors.
The brand is making a life-long commitment to support Filipino athletes in their quest to reach the gold at the summit.
To know more about the journey of Summit Natural Drinking Water with Filipino Athletes, check out its Facebook page.
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