Supermarket chain Puregold has announced an incentive program where shoppers can earn rebates just by bringing their eco bags.
In line with their 'no plastic use' Mondays in all its stores in National Capital Region, the supermarket will give P1 cashback for every eco bag used by Perks and Tindahan ni Aling Puring members, who can earn up to P5 in savings for every transaction.
"Puregold's intent is to be a mindful company that reuses, recycles, and reduces whatever resources are available and as a retailer, encourages its customers to do the same," said Puregold President Vincent Co. "We are very much invested in doing business sustainably and help the younger generations look forward to their future."
Puregold aims to reduce the excessive use of plastic bags. The store also encourages customers, particularly those who buy in bulk, to make changes in the way they consume goods, and consider how their purchases, such as packaging, can impact the planet.
Puregold says it recognizes its responsibility to help minimize waste and incorporate eco-friendly measures in all aspects of its business with special emphasis on helping minimize pollution and protecting water resources.
All Puregold stores are geared toward converting to 100% LED main lighting to help reduce energy consumption. They say its 135 wastewater treatment facilities are compliant with government regulations, as it also ventures into Rainwater Catchment, Greywater reuse, and other water-saving measures to soften the company's impact on water resources.
Meanwhile, migration of business' logistics requirements to optimum cross-dock operations efficiency is in position to help reduce carbon emission by an estimated 36%.
For 2022, Puregold is projecting another 30% reduction on its purchases of plastic bags from a year ago.
"Aside from plastic use, Puregold's concern is the production of single-use plastics, which requires a lot of energy and resources. It may be impossible to completely eliminate plastic from the retail industry, but we can take steps to reduce the amount we are using," said Vincent.
As 50% or more of Puregold's customers are sari-sari store owners, and sari-sari stores being some of the biggest sources of single-use plastics and plastic products, Puregold is doing its best, through the Tindahan Ni Aling Puring program, to educate its members on the importance of lessening plastic waste.
Majority of plastic materials take centuries to degrade. Single-use plastic is frequently either dumped on land or in rivers in developing countries, before ending up in the ocean, where it threatens marine life. Puregold believes our attitudes and behavior toward plastic must change to help ensure a safe and healthy future for our planet.
Vincent said it is important for everyone in the industry to look at packaging and how it can be made, used, and disposed of without damaging the environment.
"In the third quarter of this year, we will revive our recycling initiatives, which we started in 2019 but were temporarily halted due to the pandemic. We will once again encourage our customers to exchange their recyclable wastes for essential grocery items, in designated Puregold stores," said Vincent.
For more information, go to www.facebook.com/puregold.shopping.
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