South Korean actor Hyun Bin stars in new telco TVC


Posted at Jul 01 2020 03:26 PM | Updated as of Jul 07 2020 12:56 PM

Sweeping the nation with his charm and charisma, South Korean star Hyun Bin is happy to take part in a project that lends a hand in bringing Korean entertainment closer to Filipino fans. As the newest face of one of the Philippines' leading telco companies, Smart, the actor aims for Korean culture to continue to make big waves in the Philippines.

Hyun Bin, beloved to Filipinos thanks to his well-known roles in hits such as ''Crash Landing On You'' and ''My Name Is Kim Sam-soon,'' was tapped to be the face of Smart's new ''Simple. Smart Ako'' campaign in a new advertisement. In the video, Hyun Bin is seen riding a speeding sports car before revealing himself and saying the new tagline—all of which evokes Smart's fast and widely-available mobile internet.

The same mobile internet has been helping Filipinos "Gigafy" their passion for everything South Korea, by allowing its subscribers to access and stream Hyun Bin's K-dramas and movies, as well as other popular and trending Korean titles and K-pop music on their devices.

''I said yes to Smart because I know that connectivity plays a big role in linking K-Drama to Filipinos,'' said Hyun Bin. ''I would not have felt this kind of reception from our friends in the Philippines if the fans did not have access to the content we offer.''

The actor added, "More than Korean films and series, technology helped us share our culture. I am glad to be part of an era when we are blessed with the opportunity to inspire and entertain through connectivity. Because of streaming apps, we are still able to live a life bigger than what we experience right now, which is what Giga Life is all about, and it’s all possible because Simple. Smart ako!''

In helping ignite the ''Hyun Bin Phenomenon,'' Smart draws from its history of recreating simple things—from making mobile phones accessible to ordinary Filipinos, launching progressive products such as Smart Load and Pasaload, to assisting in making mobile Internet available to everyone with its 3G and 4G network expansion.

Smart subscribers can enjoy their favorite Korean dramas and movies on their preferred online streaming services with Smart Signature postpaid plans, which give 5 GB of data every month for as low as P999/month; or through Smart's Giga Video offer for prepaid subscribers, which gives Video All Day and 1 GB of open-access data for three days for as low as P50.

Subscribers can also take delight in the mobile network's adept and sound streaming experiences, with verification from third-party analysts from Ookla and Opensignal as ''the fastest mobile internet speeds and widest 4G network-coverage.''

For more info and details on Smart's promos and services, follow Smart's official accounts on Facebook at, Twitter, and Instagram at @LiveSmart.

*Opensignal Awards – Philippines: Mobile Network Experience Report April 2020, based on independent analysis of mobile measurements recorded during the period November 2, 2019 to January 29, 2020 © 2020 Opensignal Inc.

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