vivo, together with ZEISS, launches X60 Series in PH

vivo

Posted at May 21 2021 12:11 PM | Updated as of May 21 2021 12:47 PM

Photo enthusiasts and photographers rejoice as it appears that mobile photography is only getting better and easier with every new release in the market. Gone are the days of blurry, low-resolution images as one can now take professional-looking snapshots, similar to digital cameras, with smartphones. 

Hoping to further redefine mobile photography, technology company vivo unveils its line of professional photography flagship smartphones in the Philippines – the X60 Series. The latest series marks the inaugural vivo devices made in collaboration with ZEISS, a global leader in optics and optoelectronics. Featuring a cutting-edge design, the X60 Series signifies vivo's commitment to deliver the ultimate mobile photography experience.

The vivo X60 Series, co-engineered with ZEISS, will be available in vivo stores and kiosks nationwide beginning Saturday, May 22, and retails for P34,999. For more details on the new smartphone, visit its website.

Photography Redefined Through Global Partnership with ZEISS 

The X60 Series integrates the user-oriented innovation of vivo and the mobile imaging expertise of ZEISS. The combined best-in-class optical lenses, sensors, image processing algorithms, and diverse multi-modal features allow users to enjoy camera technologies that were previously only limited to professional photographers. 

''vivo is excited to give consumers the best mobile photography experience by leveraging the capabilities of ZEISS, a legend in the world of optics for 175 years,'' said vivo Senior Vice President and CMO Spark Ni. ''Smartphones have become an extension of the consumer's lifestyle to record and capture the joy-inspired moments of their lives, causing mobile photography to become a critical part of user experience. We have collaborated with ZEISS to bring unparalleled sharpness, clarity, and image quality to vivo smartphones.'' 

The key to the X60 Series' top-notch photography capabilities lies in its vivo ZEISS co-engineered imaging system. The X60 model has three rear cameras (48MP + 13MP + 13MP), as well as a 32MP front camera. The ZEISS logo has been emblazoned on the lens, while the ZEISS Vario-Tessar trademark is engraved beneath the cameras, a fitting touch for the professional photography flagship device.

For the first time, users can also access ZEISS Biotar Portrait Style on the vivo X60 Series. This feature allows users to create customized professional portraits with an unprecedented ability to render center sharpness and unique swirly harmonious bokeh.

Actress Rhian Ramos stuns in the vivo X60 ZEISS Biotar Portrait Style, a feature that will be made available for the first time in vivo smartphones. Photo taken by Filipino Photographer Xander Angeles using the vivo X60 5G.

Bringing Advanced Imaging Features to Users

The camera system of the X60 supplements the enhancement of image details and sharpness to help users get ultra-HD images. It utilizes a VIS 5-axis video stabilization technology, allowing users to obtain clear shots of objects in dynamic motion with greater accuracy. 

The Extreme Night Vision 2.0 helps users to recreate the varying shades of night with a single tap, capturing the impressive expanse of the night through vivo's innovative AI noise reduction algorithm. Users may also choose between HDR Super Night Portrait, Ultra-Wide Night Mode, Super Pano, Pro Sports Mode, Kids Snapshot, and Starry Sky, amongst many others.

Optimal Power and Flagship Performance 

This smartphone series sports the Qualcomm Snapdragon 870 processor that promises a smoother user experience. With a substantial boost in CPU and GPU performance, these energy-efficient processors contain integrated 5G basebands that can make the user's 5G wireless network lightning fast with minimal latency (Actual 5G experience depends on local networks and software and are subject to local carrier's network situation). To accelerate the speed of its flagship processor, the X60 Series also come with UFS 3.1 ultrafast flash memory to meet consumers' need for running and storage. 

Optimizing users' sensory experience, the vivo X60 Series features a 120Hz refresh rate and 240Hz response rate running on an edge-to-edge AMOLED display. The 120Hz refresh rate allows for effortless scrolling and viewing, while the 240Hz response rate induces an ultra-responsive touch screen to optimize user performance in gaming or occupational capacities. 

With the X60 Series consumers can look forward to vivid clarity with stunning displays, leading to rich and immersive visuals that will not strain the eyes after long periods of usage. 

Ultra-Thin Design with Premium Aesthetics

The X60 boasts a stunning 6.56-inch flexible Ultra O Screen containing a 3.96mm front camera punch-hole centered at the top with ultra-narrow bezels. Exuding elegant 3D curvature with futuristic aesthetics, the X60 Series has carried on the elegance of the X50 with slender curves and a sleek silhouette. The contours are adorned with a choker – a beautiful band that runs along the top edge to complete a picture of grace.

The rear cameras are encased within the vivo X60 Series' New Dual-Tone Step, a layered design that refrains from an otherwise bulky look. Fashioned in thin cascading panels that rise in subtle steps, the Dual-Tone Step integrates all of the professional-grade imaging technologies and photography features co-engineered with ZEISS.

New Dual Tone Step multi-camera design.

As slim as 7.36mm and weighing from 176g, the latest models are available in soft blue and purple hues of Shimmer Blue or the powerful colorway Midnight Black (X60 Midnight Black edition measures 7.36mm thick and weighs 176g, while Shimmer Blue edition measures 7.40mm thick and weighs 177g). 

The X60 will be available in vivo stores nationwide on May 22, Saturday. For more details on this new smartphone, visit its website or visit vivo Philippines on Facebook, Twitter, and Instagram. The X60 is also available for purchase at vivo's official Lazada and Shopee stores.

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.