Pru Life UK celebrates silver anniversary with 25-week bonanza

Pru Like UK

Posted at May 10 2021 08:30 AM

The proverb 'health is wealth' has never been as close to home as it is now. With the health crisis still ongoing and the unpredictability of the situation, one's health is often considered as one's greatest wealth during these times. Staying alive and well is a blessing everyone should not take for granted as many lives have been severely affected. 

As the leading life insurance company based on Insurance Commission's ranking on New Business Annual Premium Equivalent (NBAPE), Pru Life UK has helped many Filipinos nurture both their health and wealth by providing products such as investment-linked life insurance. It has continued to do so since 1996 when it was first established in the country.

We DO Health and Wealth

As it celebrates its 25th year anniversary as one of the new top life insurers in the Philippines, Pru Life UK expresses its deep appreciation for the trust and support given by its customers and agents through the years with "We Do Health and Wealth: 25th Anniversary Celebration." 

"As a way of celebrating this milestone, we want to put the spotlight to our valued customers and agents, whose unwavering trust and support helped us reach this momentous feat. We thank them for making Pru Life UK their number one partner in protecting their health and growing their wealth for the past 25 years," shares Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.

Beginning March 2021 until its anniversary in September, over P6 million worth of prizes will be given away to more than 600 winners in a 25-week raffle bonanza. The celebration lasts just one week short of half a year. There will be weekly winners of one iPhone 12 and 24 winners of electronic gift certificates worth P2,500 each over 25 weeks. This leads up to the grand raffle draw of P2.5 million in cash.

Any Filipino aged 18 years old and above who are currently residing in the Philippines can participate. To join, one only needs to download Pulse.

Pulse is Pru Life UK's health and wealth management app that provides 24/7 real-time health information. This AI-powered app helps you manage your personal health and well-being and empowers you to prevent and protect yourself from diseases. It has Healthcheck, Symptom Checker, BMI and Wrinkle Mirror features as well as Wellness Goals and Fitness Tracker. Users can even engage with other users and complete activities together through MyCommunity.

Upon downloading the app and registering for an account, sign-up to be contacted by a Pru Life UK agent by tapping the 25th anniversary tile on the Pulse app and providing all the required information. This will automatically earn you one raffle entry. 

For more chances of winning, earn more raffle entries by simply using Pulse features such as completing a Healthcheck or syncing a Fitness Tracker. Existing Pru Life UK customers with active policies as of March 1, 2021 are also entitled to double raffle entries.

The raffle period is from March 29, 2021 to September 19, 2021. Winners will be drawn randomly via an electronic raffle draw every Friday. Meanwhile, winners will be announced every Saturday on Pru Life UK's Facebook page on the scheduled announcement date posted on its official website. Winners will also be notified using the email address and the phone/mobile number they have provided in their Pulse registration and shall receive separate instructions on how to claim their prizes via email.

To date, two weekly draws have already been made with 50 lucky winners of the exciting raffle prizes. 

''Through the raffle series, we aim to promote and reward a healthy lifestyle, all within the ecosystem of Pulse, a technology which the Pru Life UK community is extremely proud of. In a way, the Pulse app captures the company's 25 years of innovation and commitment to protect the health and grow the wealth of Filipinos,'' adds Tumbaga.

25 years of fulfilling its We Do Commitment 

The 25th anniversary campaign and Pru Life UK's other efforts are part of the company's long-standing "We Do" commitment that promises to listen, understand, and deliver its promise to customers. It is focused on the best investment one can ever have - your future. 

Guided by this mission, Pru Life UK was likewise able to reach the top rank among life insurers in the country based on the New Business Annual Premium Equivalent (NBAPE) and Premium Income for the year 2020. This is calculated by obtaining the sum of the value of regular premiums from products newly sold in a specific year (or the initial annualized premium) and 10 percent of the single premiums written. 

For 2020, Pru Life UK recorded a total NBAPE of P7.95 billion. This is a 3.7 per cent increase from the company's NBAPE in 2019. 

Through this feat, merged with innovation, money, and fitness, the brand aims to continue helping Filipinos protect their health and grow their wealth for years to come.

Download Pulse via the App Store or Google Play​ today and get a chance to win an iPhone 12 or the P2.5 million cash grand draw at Pru Life UK's 25th Anniversary Raffle Celebration.

To know more about Pulse and Pru Life UK, visit its website or Facebook page.

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