Encouraging freedom of choice, one #SpeakCUP at a time


Posted at Apr 18 2022 04:30 PM

Photo source: Pexels [LINK OUT
Photo source: Pexels

As clearly stated in  Article V of the 1987 Constitution,''Suffrage may be exercised by all citizens of the Philippines not otherwise disqualified by law, who are at least eighteen years of age, and who shall have resided in the Philippines for at least one year… No literacy, property, or other substantive requirement shall be imposed on the exercise of suffrage.''

Suffrage, or the right to vote in political elections, is a right every Filipino has and with it comes their right to choose whoever they want to vote for. Of course, with this power comes a great responsibility to select responsible and hardworking officials who will guide the country in recovering from the health crisis while also navigating the tumultuous international scene. With the power of choice, every person needs to do their due diligence in properly knowing more about the people they will elect. 

With the elections less than two months away, campaigning is in full force and it is common to encounter supporters of opposing sides debating on social media. Since candidates filed their COCs (Certificate of Candidacy) last year, anyone firmly expressing their opinions online gets commented on, or in worst-case scenarios, bullied by supporters from a different candidate. 

While discourse is always encouraged, it is worth reminding everyone to remain respectful and calm at all times, even when faced with a contradicting opinion. As everyone has the freedom to choose, no one should feel persecuted for their choices.

That is why initiatives such as 7-Eleven's 7-Election series are a welcome way to help promote freedom of choice in a fun and peaceful manner as anyone can show their support without the fear of being judged. 

There are six Presidential cups to choose from, five based on the leading presidential candidates and one for those who are still undecided. Photo source: 7-Eleven
Photo source: 7-Eleven

Since the 2010 presidential elections, 7-Election has been helping Filipinos proudly show their support to their chosen candidates. This informal survey is open to everyone, even those who are underaged or not registered voters.

To participate, just visit a 7-Eleven store from March 9 to April 27, 2022, and purchase a Gulp 22oz or City Café 12oz drink with the Speak CUP of their chosen candidate. Results are updated in real-time at its website.

Through this, the brand also wants to remind people to think carefully about who they want to vote for and how voting can be an exciting affair as one informally participates in the presidential polls.

Not only did you let your voice be known, but you also get to enjoy a value for money beverage. 

Since it started on March 9, more than half a million votes were cast as repeat voters are welcome. Supporters can drive their chosen candidates' standing in the polls by buying as many Speak CUPs as they want, further reiterating the brand's point of letting Filipinos enjoy their freedom of choice. 

Visit the nearest 7-Eleven near you to express your freedom to choose in a fun and informal way. To know more about 7-Election, visit its website. #SpeakCUP

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.