Smartphone brand champions nationwide inclusivity

Nowadays, gadgets have become a necessity more than a luxury that almost everyone now owns a smartphone. It has become more than a means of communication - for students, it plays an integral role in their learning process; for employees and business owners, smartphones are part of their work and how they communicate with customers and suppliers; while even the elderly also heavily rely on technology for the daily tasks.

The huge market demand has pushed smartphone makers to provide different levels of smartphones that have quality, high ability to complete, and fulfill several tasks and requirements of users while having different price ranges for different levels of income.

That is where narzo Philippines has emerged as one of the outstanding providers of "Quality Sulit" smartphones that still cater to the high standard needs of its users.

At the 58th Anvil Awards held March 8, 2023, narzo bags its first-ever Silver Anvil for the entry titled "narzo Roundtable Series: An Inclusive Approach to Brand-Building". narzo Philippines wins the major accolade at only 7 months old in its first attempt.

Winning under the Special Events and Exhibits category, the award recognizes narzo's efforts back in September to October 2022 for a collaborative method that involved both Metro Manila and the Regional media in the brand's drive toward a stronger nationwide presence. The Silver Anvil commends narzo "for effectively implementing an inclusive and collaborative approach to establish ties with media nationwide and extend its brand presence in key areas of the Philippines". 

"We are grateful and honored to be recognized by the PRSP," says Carlo Nemo, entry proponent and narzo's Public Relations Officer. "Our entire team dedicates this victory to our media partners for their all-out support to our then-fledgling brand, and to the Filipino everyman that fuels narzo's mission of bringing Quality Sulit devices in the budget segment."

Photo source: narzo Philippines

Photo source: narzo Philippines

Photo source: narzo Philippines

The Anvil Awards is annually presented by the Public Relations Society of the Philippines (PRSP). This year's Filipiniana-themed awarding ceremony, dubbed Gabi ng Parangal, was centered around the concept of "Isang Habi", or One Weave. It was held at the Manila Marriott Hotel in Newport, Pasay City.

narzo by the numbers

News of the Anvil Award also coincides with narzo's seventh month of brand presence in the Philippines. To date, narzo has six smartphone models in its Quality Sulit lineup: starting from the entry-level narzo 50i Prime (P 4,499) all the way to the mid-range narzo 50 Pro 5G (P 13,999).

The challenger brand also expanded to both offline and online platforms during its infancy period. As of March 2023, narzo already established a total of 64 physical stores nationwide, with more to follow throughout the year. Most notably, narzo has more branches in the provinces combined than in Metro Manila, enabling it to reach far-flung regions. It is also present on e-commerce platforms, including Shopee, Lazada, TikTok, Zalora, and SM Malls Online.

When it comes to social media, narzo recently gained over 36,000 followers on its official Facebook page and over 15,000 members on its growing online community. narzo has achieved multiple sold-out records on Double Digit and Payday Sales, and its models have been included in various Gaming and Budget year-end lists of media publications for 2022. 

What is next for narzo in 2023?

narzo remains committed to its goal of providing affordable and reliable technology for the average Filipino, and will continue to bring new smartphone models throughout the year. 

In the coming months, narzo will also be hosting a new amateur competition for avid mobile players, featuring a battle royale title to further strengthen its gaming affinity. In addition, narzo is also slated for partnerships with local mobility brands this summer.

Stay tuned and follow narzo's official Facebook page for announcements.

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