Mobile camera takes photos fit for every skin tone

TECNO

Posted at Feb 07 2022 01:44 PM

 Photo source: Pexels [LINK OUT
Photo source: Pexels

Love who you are and be proud of your color because the world needs more people who flaunt their identity and accept others as well. In this day in age, where the entire world is going through a tough time, people need to come together to help build each other up because the world cannot be run by individuals but by people who work together.

That is why a global technology innovator envisions a world where inclusive phone design can help form communities, connect people with one another, and ensure no one is left behind. 

TECNO, devotes itself into an inclusive camera technology to help create a world with understanding and connections.

The smartphone brand focused on emerging markets, recently partnered with the in-house commercial studio of United Kingdom's national broadcaster to create a short film 'The Future Lens: Looking Ahead With TECNO' to explore how mobile camera lenses help provide inclusive mobile camera technologies to local consumers.

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"Cameras have evolved over the years, but unfortunately, it feels like the technology is not created with everyone in mind. As a photographer, I think one of the most intimate things you can do is take a portrait of someone that accurately portrays who they are," says Justin Amoafo, a photographer who has worked with global brands. 

In the film, TECNO illustrates why portrait imaging is its most ground-breaking technology and how it has empowered users of dark skin tones to realize all possibilities of expression. 

TECNO resolves technical challenges regarding exposure, colors, and hues of photos taken by camera phones. Photo source: TECNO
TECNO resolves technical challenges regarding exposure, colors, and hues of photos taken by camera phones. Photo source: TECNO

Based on innovations that can significantly increase light intake, and an enormous database that covers 7 skin types across 76 skin categories, TECNO has made an impact in resolving the technical challenges regarding exposure, colors, and hues in portrait photography. 

Meanwhile, in TECNO TAIVOS Camera Lab, more than 3,000 local samples with approximately 6,120 evaluation scenarios spanning 115 countries enable the camera lab team possible to focus on the localized ethnic research, social aesthetic ideology and aesthetic preference research, so as to make the experience of product image effect direction conform to the localized trends. 

All these innovations bring users the technology that they do not have to adapt to, but something that accommodates them.

"The Future Lens is the world without limit. Technology should include everyone and let us to be our true selves, instead of being depicted through a subjective lens. I believe that it should be the mission of humans to create the technology that is more understanding and inclusive of all of us," said Li Jiangtao, Senior Director of TECNO Imaging Product and head of TECNO TAIVOS™ Camera Lab.

TECNO has taken into account 115 countries, their exposure needs, ethnicity, and aesthetic preference in developing a technology that suits the needs of every color. Photo source: TECNO
TECNO has taken into account 115 countries, their exposure needs, ethnicity, and aesthetic preference in developing a technology that suits the needs of every color. Photo source: TECNO

As a rising innovator in mobile camera technology, TECNO devotes itself to an inclusive and emerging market-specific approach to bringing its "Future Lens" camera concept to consumers. 

The brand's continuous innovations, its initiatives to develop cameras that function at a professional level, and the impact of these efforts on progressive young consumers have encapsulated its brand essence of "Stop At Nothing" and the inclusive future they want to create.

Technology should work for people and accommodate their needs. That is why developers are continuously working to help provide technology that works for everyone. 

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit their website to learn more about TECNO Mobile smartphones and gadgets.

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