KathNiel makes a comeback in new PayMaya campaign


Posted at Feb 07 2020 04:57 PM | Updated as of Feb 07 2020 06:23 PM

Often listed as one of the most beloved tandems on Philippine TV, KathNiel—made up of stars Kathryn Bernardo and Daniel Padilla—makes a comeback with PayMaya's cashback campaign, BalikBayad, after more than a year of not working together.

Top-rated actors Kathryn Bernardo and Daniel Padilla were officially unveiled as the latest brand ambassadors for PayMaya’s “BalikBayad” campaign, which encourages Filipinos to experience the most rewarding mobile wallet app in the country today which gives them cashback and other perks for their cashless transactions via PayMaya.

Following the success of PayMaya's campaign ''Don't Pay Cash. PayMaya!'' in 2019, this time around, the mobile wallet app aims to emphasize how paying cashless benefits Filipinos everywhere, with its new campaign ''BalikBayad,'' or a loose translation of the term cashback.

Because the campaign is among the pair's first ''Balik-Tambalan'' projects after their hiatus, there is no better love team to signify what PayMaya has been known for all these years – getting back through cashback.

But more than just cash, BalikBayad promotes three other essentials that come back when managing finances and handling online transactions with PayMaya.

Balik-Comfort: PayMaya is convenient
Transactions can be made anywhere, whether lying in bed, having a break in the office, or taking the daily commute. 

Balik-Oras: PayMaya saves time
Digital payments eliminate the trouble of lining up to pay bills, or waiting for the change at the counter.

Balik-Pera: PayMaya provides savings on purchases
Whether it is paying bills, shopping online or in-stores, buying load, or sending money, each transaction comes with a cashback.

PAYMAYA SOLIDIFIES ITS POSITION AS THE MOST REWARDING MOBILE WALLET IN THE PHILIPPINES TODAY. Through the launch of its new “BalikBayad” campaign, PayMaya is encouraging more Filipinos to experience the convenience, safety, and rewards of going cashless through the help of iconic young actors Kathryn Bernardo and Daniel Padilla. Joining them at the official launch of the campaign were PayMaya Founder and CEO Orlando B. Vea (2nd from left), President Shailesh Baidwan (2nd from right), Head of Marketing and Growth Mark Jason Dee (rightmost) and Head of Brand and Marketing Services Heidi Garayblas (leftmost).

Amping up these benefits are PayMaya's deals and discounts. Users get to enjoy exclusive perks from the BalikBayad project when they type in Referral Code PAYMAYAKATHNIEL.

Truly, nothing can get better with KathNiel's Balik-Tambalan for BalikBayad which ultimately offers Filipinos end-to-end payment solutions on top of a convenient, time-efficient, and rewarding experience. Bawat bayad mo sa PayMaya, may balik!

Watch the pair go cashless in an action-loaded jingle here.

To know more on the latest about BalikBayad campaign from PayMaya, visit www.PayMaya.com/balikbayad or follow @PayMaya on Facebook, Instagram, and Twitter.

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