Cash back incentives helping expand e-commerce in PH


Posted at Sep 07 2019 12:09 PM | Updated as of Sep 07 2019 01:45 PM

Is there any doubt that Filipinos love to shop? The Philippines, for one, is the country that spent the most time online daily this year, according to the 2019 digital report of We Are Social and Hootsuite. 

Given this, it is safe to say that online shopping or e-commerce is among those that eat up Filipinos’ average time of 10 hours spent on the Internet daily.

And just as you thought it couldn’t get any crazier with the battle for the popular e-commerce websites and apps, it seems Filipinos are finding even more and more reasons to click and buy.

One of the most compelling reasons is Shopback, an innovative cashback rewards program that returns up to 30 percent of money spent on online shopping. Users should enter partner e-commerce sites through the Shopback app in order to enjoy these rewards, and they can claim the money they earn back through transfer to their online bank account, mobile wallet GCash, or PayPal.

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Shopback is present in seven countries in the Asia Pacific and counts over 12 million users. It is currently partnered with over 2,000+ brands from all over the world. 

The award-winning, Singapore-based e-commerce startup eyes the Philippine market as one of its newest and most exciting markets. 

"The reputation of Filipinos for being online-savvy is once again affirmed by the phenomenal growth we've experienced in just a couple of years since we launched Shopback in the country," said Karoline Santiago, partnerships head of Shopback in the Philippines.

Santiago revealed that as of August, transactions on the app have increased to 29,000 orders every day compared to just 800 in the same period last year. 

"This is still relatively small compared to our operations in Singapore, Taiwan, Indonesia and Thailand but we are optimistic that the Philippines will definitely catch up with these more established markets very soon," Santiago said.

Top items purchased through Shopback provide a peek into the online shopping habits of Filipinos these days. Prepaid load and gaming pins lead the list, followed by electronics and products for moms and babies. Travel packages, tours and hotel accommodations come next. The rest are a myriad of everyday essentials, from foodstuff such as brownies to toiletries such as mosquito repellant.

Since Shopback’s entry in the Philippines in June 2015, the app has enjoyed 1.9 million downloads and has paid a total of P119,888,596.93 in cashback rewards. 

Interestingly, the biggest cashback paid in a single transaction was P422,055.34. The highest total cashback paid to an individual app user, meanwhile, was P1,006,437.54.

"Incentive programs such as cashback reward is a vital evolution in e-commerce that will help expand the sector even further, especially in markets such as the Philippines where there is high mobile penetration and Internet usage rates," Santiago said. 

Given their rosy prospects for the Philippine market, Shopback is expanding its local operations and partnering with more e-commerce outlets and brands.

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Shopback is also gearing up for its annual landmark Shopfest sale starting this September 9, where it will offer as much as ​40 percent​ cashback and other items for P99 that will be exclusive to the platform from partner stores such as Lazada, Zilingo, Agoda, Zalora, AXA, RedDoorz, and many more. 

"It is the aim of Shopback to make online shopping not just more enjoyable and exciting, but rewarding as well," Santiago said. 

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