Innovating for social good: How brands are shaping the future of shopping

All Things Hair Refillery

Posted at Apr 29 2019 01:32 PM

Many businesses have turned to eco-friendly selling to do their part in helping preserve the environment. 

A number of brands are gradually changing the way they let their buyers consume their products—from offers of discounts for those bringing in their tumblers at coffee shops to the limited use of plastic straws in restaurants and plastic bags in grocery stores. This as improper disposal of single-use plastic can be detrimental to the planet, giving rise to the need to innovate and deliver real solutions.

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For its part in helping reduce, reuse, and recycle, Unilever Philippines has come up with "All Things Hair Refillery" that lets environmentally-conscious consumers purchase their favorite hair care products with no added packaging waste. With stations in Trinoma, Glorietta, and Alabang Town Center, consumers were able to refill their own bottles of hair care brands, get discounts, and pay for them according to their actual weight. The stations also served as a collection point for old plastic bottles and sachets. 

While the pilot run has ended, learnings from the initiative will be used to improve Unilever’s sustainability programs. If viable, this will be considered as one of the alternative delivery systems for Unilever’s products. Meanwhile, the company is continuously exploring long-term solutions to the issue of plastic waste and has committed all of its packaging to be 100 percent recyclable, compostable, and reusable by 2025.

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All these business breakthroughs have been shaping the future of shopping as it allows customers to continue grabbing their favorite drink, buy their favorite food, and consume their favorite products with less environmental impact. 

Consumers play an important role as they become more mindful of their options when it comes to brands, waste disposal, and recycling. Such may be one’s first steps to contribute to the initiative and that in itself may already be a great leap to a more sustainable lifestyle for the planet and for all.

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