PH seeks share of global nature tourism market

ABS-CBN News

Posted at Sep 15 2017 06:21 PM

Watch also in iWantv or TFC.tv

Thirty percent of the about a billion tourists in the world are looking at nature tourism, and the Philippines is looking to encourage them to visit the country.

In the 5 years since farm tourism, which is categorized under nature tourism, was mainstreamed through a vegetable farm in Laguna, the country has seen a law enacted to guide the industry's development, said International School of Sustainable Tourism president, former Tourism Secretary Mina Gabor.

Despite the challenges such as the recent bird flu crisis and the protracted war in Marawi City, Gabor is optimistic that farm tourism will continue to grow, especially with the help of the younger generation.

"What is exciting now is that many millennials are actually getting themselves involved and they’re bringing in technology and additional ways of farming. That is one of the things we’re going to show, the millennials that are now doing farm tourism," she told ANC's Market Edge.