Edible burger wrapper ad goes viral

Posted at Dec 27 2012 07:15 PM | Updated as of Dec 28 2012 03:15 AM

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A Brazilian food chain got the attention of netizens when it released a commercial about its edible burger wrappers.

Brazilian fast food joint Bob's is hoping to cut down on garbage generated by the countless wrappers that are discarded every year. But Bob's representatives are not revealing the secret ingredient of their edible burger wrappers.

Bob's representatives explained that customers were initially confused by the edible burger wrappers because they resemble ordinary packaging.

Once folks realized they could eat the wrappers, very few people threw them away.  @ancalerts, December 27, 2012

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