ABS-CBN launches summer station ID

Posted at Apr 15 2012 02:11 PM | Updated as of Apr 15 2012 10:11 PM

MANILA, Philippines – ABS-CBN, the country’s largest broadcasting network, launched its summer station ID with the theme “Pinoy Summer, Da Best Forever” on Sunday.

Performed by singer Sarah Geronimo and actor Gerald Anderson, the stars and prominent personalities of ABS-CBN have come together to show the true colors behind Pinoy summer.

ABS-CBN Creative Communications head Robert Labayen said the network believes that the beauty of summer in the country is most evident in its people.

“This year’s summer station ID paints a picture of how Filipinos are proud of their heritage and values as reflected in our very own festivals. Bayanihan, camaraderie, unity, respect, and love for one’s self are the prime Filipino values highlighted. Color and joy spread like summer heat, awakening the festivities and making celebrations more alive,” he said.

The theme song was written by Christine Daria-Estabillo with music created by Marcus and Amber Davis.

Station ID conquers Twitter

Meanwhile, several Kapamilyas took to the microblogging site Twitter to say what they thought of the new station ID immediately right after it was launched.

“Da Best! Yun na 'yon! Wala nang makakapantay,” said Twitter user @dearscarjames.

Twitter user @sonierific said: “Yesss Naman! World Class na World Class Talaga ang ABS-CBN Summer Station ID. Great Job Kapamilya! ;)”

As for user @jamemarchel, he said: “I must admit napanganga ako nang napanuod ko sya.Tulad dati na kahit anong SID ang gawin ng Abs,perfect!”

“bakit powerful kayo gumawa ng station id? hahaha! da best talaga, ABS-CBN Summer Station ID,” said @JomsAtTheDisco.

The hashtags #PinoySummerDaBestForever, #ASAPDABEST and ABS-CBN Summer Station ID made it to worldwide trending topics of Twitter.