ADB taps Sesame Street's Grover, Elmo for road safety campaign

Posted at Nov 08 2012 11:50 AM | Updated as of Nov 09 2012 04:27 PM

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At least 50 road accidents are estimated to happen every day. In a bid to reduce the number of road deaths, the Asian Development Bank is tapping Sesame Street characters to help spread the word on road safety. Lois Calderon reports. [email protected], November 8, 2012