ABS-CBN has forged an agreement with Globe Telecom, allowing the media company to deliver not just ABS-CBN-branded content but mobile phone services as well.
ABS-CBN describes the arrangement as a network-sharing agreement. ABS-CBN Convergence president Carlo Katigbak says mobile internet is the next most important platform for delivering the company's content to its audiences, just as television revolutionized the mass markets' ability to receive information and entertainment.
Globe Telecom chief executive Ernest Cu says this is a groundbreaking event, since network-sharing has never been done in the Philippines, though its prevalent in the US and UK.
ANC, May 28, 2013