MANILA, Philippines – Manny Pacquiao has reached a "huge deal" with the makers of Hennessy cognac, according to a report.
Examiner.com's Michael Marley reported that the deal was arranged by Top Rank Inc.'s marketing chief Lucia McKelvey.
"Bob Arum, Pacman promoter, spoke about the new deal in Los Angeles last week... The deal was put together by Top Rank's marketing guru, Lucia McKelvey," he said.
Hennessy Cognac is a product of Jas Hennessy & Co., a world-leading cognac house with headquarters in Cognac, France.
Just late last month, State Street Produce started rolling out vegetable products carrying Pacquiao’s name.
The products sold in various restaurants in the US were marketed under the theme "Pacquiao Produce- Feeding our Future Champions."
The products will be also available in retail and grocery stores in the US soon.
Pacquiao, whose charismatic image attracted mainstream appeal, also endorses various products from big companies like NIKE and Hewlett Packard.