MANILA, Philippines – The UAAP and Hawk Bags on Wednesday launched official licensed UAAP bags, in time for the opening of the league's 77th season and the back-to-school season as well.
“The target of Hawk Bags is students,” said Rey Sebastian, marketing manager for Hawk Bags. “One of the biggest schools, or maybe the most prominent schools in the Philippines are part of the UAAP group.”
“And even before we went into this partnership, I came from a UAAP school, the University of Santo Tomas, so I know the spirit of being part of this organization,” Sebastian added.
The collection features eight different backpack designs, representing the eight UAAP member schools. The bags feature graphic design elements in the team colors of the UAAP schools.
“The designs are very lifestyle-ish,” said Sebastian. “And at the same time, it shows the school spirit on every color and every part of the bag.”
The UAAP backpacks are available for P1,799 at SM Stores nationwide and online via www.abs-cbnstore.com.