Hatton fight establishes Pacman as true ‘PPV star’


Posted at May 16 2009 09:54 PM | Updated as of May 17 2009 05:56 AM

With the Manny Pacquiao-Ricky Hatton reportedly garnering more than 825,000 pay-per-view buys in the US, it can now be told that the heavy-hitting Filipino has proved himself as a true PPV star.

PPV chief Mark Taffet of Home Box Office (HBO), which aired the fight, said the Pacquiao-Hatton fight has shown that Pacquiao is a huge attraction as far as pay-per-view matches is concerned.

"Pacquiao-Hatton was a true megafight and establishes Manny Pacquiao as a true pay-per-view star,” he told ESPN.com’s Dan Rafael.

He added that the possible clash between Pacquiao and the winner in the Floyd Mayweather Jr.-Juan Manuel Marquez would mean good news for fight fans.

“Most importantly, with Pacquiao-Hatton, Mayweather-Marquez and the great possibilities of matchups in the 140- and 147-pound divisions, we are entering a very exciting period for boxing fans and the sport," he added.

Sources cited by Rafael said that the Pacquiao-Hatton fight has already garnered more than 825,000 US pay-per-view buys “with the likelihood that when they're all counted, the total will reach 850,000 or more”.

“That means the fight generated almost $50 million from the American pay-per-view, a huge number that doesn't even take into account the pay-per-view figures from Hatton's turf in the United Kingdom, where the fight easily could have done 1 million buys,” said Rafael.

He added that the count does not even include “the closed-circuit ticket sales, the international television sales, the seven-figure license fee from HBO for the delayed broadcast rights and the sponsorship money and merchandise revenue.”

The ESPN analyst said, if one discounts garnered by Mike Tyson, Evander Holyfield and Oscar De La Hoya, the Pacquiao-Hatton domestic PPV is second only to the Mayweather-Hatton fight which generated 915,000 domestic buys.

“When a 140-pound fight in which neither participant is American can do a number like 850,000, especially in the midst of a brutal recession, it's celebration time,” said Rafael.

Top Rank promoter Bob Arum has earlier refused to reveal the officials PPV figures of the Pacquiao-Hatton fight, saying that it was a smashing success.

"We did very well. Everyone involved in this event did a good job,” he told Rafael. “But it's nobody's business what the numbers are but ours and the fighters. I'm not gonna release the figures."