The April 12 rematch between Filipino ring icon Manny Pacquiao and former world champion Timothy Bradley Jr. has performed relatively poorly at the box office, as it has generated lower-than-expected pay-per-view numbers.
Top Rank chief executive Bob Arum, who promotes both Pacquiao and Bradley, told ESPN.com that the fight generated "between 750,000 and 800,000" PPV buys.
“Sure, it’s a disappointment,” Arum conceded.
The bout saw Pacquiao avenge his controversial June 2012 loss to Bradley by dominating the American over 12 rounds, regaining his WBO welterweight title in the process while at the same time handing Bradley his first professional loss.
"I'm telling you, it is what it is," Arum said. "The numbers are the numbers."
Arum told ESPN that "the absence of a Mexican or Hispanic opponent" hurt the pay-per-view.
"If you had a challenger like, for example, (Juan Manuel) Marquez, the fight would do over a million buys," said the promoter. "Tim is a great fighter, but he's not Hispanic. We tried everything to energize the black community, without that much success."
"But we all made money on the fight. We did okay," Arum stressed.
The first Pacquiao-Bradley fight did 890,000 PPV buys.
Arum said Pacquiao’s next fight will likely be held in Macau, which “makes so much sense.”
"We can do huge site fees, and we want to launch pay-per-view in China. We couldn’t get it up and running for the (Brandon) Rios fight, but we will," said Arum. "Between that and the site fee, we won’t be so reliant on the pay-per-view in the United States."
Pacquiao’s November 2013 fight against Rios – a one-sided unanimous decision victory for the Filipino – drew less than half a million PPV buys.