Top Rank chief executive Bob Arum expects the rematch between Filipino legend Manny Pacquiao and unbeaten boxer Timothy Bradley to do better in the box office than their first encounter two years ago.
The June 2012 showdown between Pacquiao and Bradley generated some 900,000 pay-per-view buys, Arum told The Telegraph, with the American claiming a controversial victory over the “Pacman.”
“We ran into bad luck (in 2012) because the night of the fight, the basketball series – the Eastern Conference finals – went to a seventh game with the (Boston) Celtics playing the Miami Heat,” Arum pointed out. “That took everybody’s attention.”
Moreover, Bradley was “relatively unknown” two years ago, added Arum.
“Now, Bradley is better known, and he’s adjusting more to the limelight,” the promoter noted. “He’s holding his own, he’s become a personality, and we’ve tapped in to wider media in various ways.”
“I think we’re going to go over a million, I’d say perhaps 1.2 million (PPV buys),” Arum predicted.
One million pay-per-view buys would be a massive improvement from Pacquiao’s most recent fight, against Brandon Rios last November 2013 in Macau. That fight, which saw Pacquiao win for the first time since 2011, reportedly did less than half a million PPV buys.
Pacquiao’s fights have regularly done well on pay-per-view, with his fights against Oscar De La Hoya, Miguel Cotto, Antonio Margarito, Shane Mosley, and Juan Manuel Marquez generating over one million PPV buys.