MANILA, Philippines – While “The Event” isn’t likely to surpass the pay-per-view (PPV) record of the Manny Pacquiao-Miguel Cotto fight, Top Rank promoter Bob Arum said the Filipino boxer’s title defense against Joshua Clottey could actually exceed 700,000 PPV buys.
“[The numbers are] very, very strong. We don't have all of the reports, so it's not official, but I believe we are going to exceed 700,000. I certainly believe that based on the numbers we do have," Arum told BoxingScene.com’s Rick Reeno.
Arum said despite Clottey’s lack of drawing power, Pacquiao’s popularity has certainly pulled in the number as shown by the 51,000 in attendance at the Cowboys Stadium during fight night.
"It did just as well as when Pacquiao fought Hatton. You have to really give Pacquiao credit because there were people getting excited because it was Pacquiao fighting in Cowboys Stadium," said the promoter.
Arum added that marketing the Pacquiao-Clottey fight was quite tricky because most boxing fans were not familiar enough with the Ghanaian boxer.
This is why, he said, they relied mostly on Pacquiao’s star power.
"With Cotto vs. Pacquiao, we were selling the fight. Here [in Pacquiao-Clottey] we were selling the fighter and that's difficult. Pacquiao fighting in Cowboys Stadium, that was the sell,” Arum said.
The Pacquiao-Cotto fight garnered a total of 1.25 million PPV purchases due to the popularity of both boxers in their respective countries.
Arum earlier said the Pacquiao-Clottey fight could pick 650,000 PPV buys at the lowest.
The Filipino boxer secured a unanimous decision against Clottey on March 13 to retain the World Boxing Organization welterweight crown he won from Cotto.