MANILA, Philippines – Once the deal gets done, Top Rank promotions CEO Bob Arum is confident that he can easily sell the second fight between Manny Pacquiao and Timothy Bradley.
The veteran boxing promoter said Bradley has already improved his drawing power since he is no longer the same unknown fighter that took on Pacquiao in 2012.
“I think a Bradley-Pacquiao fight now is much more saleable than the Bradley-Pacquiao fight was when it happened, because Bradley has shined his credentials,” said Arum in a Boxing Scene report by Keith Idec.
Although the unbeaten American went through a dark stage in his career due to his controversial win over Pacquiao, Arum said Bradley rallied back with a couple of good performances.
“He had an exciting fight with [Ruslan] Provodnikov and beat [Juan Manuel] Marquez. We’re dealing with a different Bradley from the relatively unknown guy who fought Pacquiao the first time,” said Arum.
Arum’s outfit is currently trying to close the deal with Bradley after Pacquiao has already agreed with all the terms issued by the American’s camp.
If everything goes right, the fight will take place on April 12 in Las Vegas, Nevada.
“We’re very, very close,” said Arum. “The negotiations are getting down to the nitty gritty.”
Pacquiao first fought Bradley in June 2012 where he lost via a split decision despite a dominating performance.
The loss was the first of two defeats he incurred in 2012. His other defeat was a knockout loss to Marquez in December 2012.