Jeremy Lin lands endorsement deal with adidas
MANILA, Philippines – Houston Rockets star Jeremy Lin has landed an endorsement deal with adidas, joining the apparel company’s basketball roster that includes seven-time NBA All-Star Dwight Howard and Chicago Bull’s superstar Derrick Rose.
On Monday (Tuesday, Manila time), adidas announced its partnership with Lin, who first turned heads while playing for the New York Knicks.
“I’m really excited to join the adidas family,” Lin said in a statement. “They’ve changed the game with new technology and style and I can’t wait to be a part of it.”
Unheralded as a high school player, undrafted from Harvard University and cut twice from NBA rosters, Lin made global headlines when he led the New York Knicks to an improbable seven game winning streak in 2012.
Dubbed “Linsanity,” his rise to stardom was fueled by elite playmaking ability and clutch shooting as he became the only NBA player in modern history to tally 20 points and seven assists in his first five starts.
“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” said Chris Grancio, adidas head of global basketball sports marketing.
The first Asian-American player in the NBA, Lin joined the Houston Rockets in 2012 and has helped them become one of the Western Conference’s top teams while averaging over 14 points, four assists and two rebounds per game this season.
Lin will be featured in a variety of upcoming adidas marketing initiatives and will play a role in the development of basketball footwear and apparel.
Other adidas athletes include WNBA MVP Candace Parker, FIFA World Player of the Year Lionel Messi FC Barcelona and six-time tennis Grand Slam singles champion Novak Djokovic.