"brazuca," the official 2014 FIFA World Cup match ball, is shown next to the World Cup trophy. Handout photo
MANILA, Philippines – Adidas on Thursday unveiled “brazuca,” the official match ball for the 2014 FIFA World Cup at the iconic Parque Lage in Rio de Janeiro.
“Brazuca” was named back in September 2012 following a public vote in Brazil involving one million football fans. The name is an informal local term which means “Brazilian,” or alludes to the Brazilian way of life.
The colors and ribbon design of the ball panels symbolize the traditional multi-colored wish bracelets worn in the country, in addition to reflecting the vibrancy and fun associated with football in Brazil.
“Brazuca” went through a thorough testing process over a two-and-a-half year period, which involved more than 600 of the world’s top player, and 30 teams in ten countries across three continents. It is the most tested ball ever by adidas and is suited to all conditions.
Clubs who participated in the testing included AC Milan, Champions League winners Bayern Munich, Palmeiras, and Fluminese. Players involved in the testing included four-time World Player of the Year Lionel Messi, Iker Casillas, Bastian Schweinsteiger and French legend Zinedine Zidane.
The ball has also been tested in competitive international matches at the FIFA Under-20 World Cup, with a different design, and was also used in a friendly match between Sweden and Argentina in February 2013.
“Brazuca” is available to purchase in the Philippines from December 4 in selected adidas and sports retail outlets. The “brazuca” official match ball retails for P6,495.
Also available are the brazuca Top Glide (P 1,295), brazuca Glider (P 1,095) and the brazuca Mini Ball (P795).