MANILA - Listed property developer Robinsons Land Corp. (RLC) said it will build at least five more budget hotels for its Go Hotels brand within the next two years.
This will be made possible by the company’s recent joint venture with Roxaco Land Corp., the property development arm of Roxas and Co., a publicly listed firm that is mostly into sugar and other related business.
RLC did not state where it will build the said hotels but said it will be in “key strategic location.”
A large portion of Roxaco’s land bank is situated in Southern Luzon, with its development called Landing Townhomes in Nasugbu in Batangas and Orchards Phase 1 in Balayan, also in Batangas. It also has leisure developments in Tagaytay and in Punta Fuego, Batangas.
“Go Hotels is ramping up its expansion program as plans are underway for Robinsons Land to expand the brand all over the Philippines to respond to the national demand for quality accommodations at better prices,” RLC said.
RLC first established the Go Hotels brand in 2010, which the company said, was the first of its kind in the Philippines.
“Go Hotels aims to redefine the hotel industry with the introduction of the value hotel concept, in the same way that its affiliates Cebu Pacific and Sun Cellular have changed the Philippine airline and telecommunications industry, respectively,” it said. Go Hotels has steadily increased its presence in the Philippines with six operational branches, offering a total of more than 700 rooms, in strategic cities across the country. It has branches in Mandaluyong and Otis in Manila, Tacloban, Dumaguete, Bacolod and Puerto Princesa.
RLC’s hotels division contributed 9 percent or P1.14 billion to the company’s revenues for its fiscal nine months ending June.
Its other brands include Crowne Plaza Galleria Manila, Holiday Inn Galleria Manila, Summit Circle Cebu (formerly Cebu Midtown Hotel) and Summit Ridge Hotel in Tagaytay. Go Hotels group posted an average of 69-percent occupancy rate during the period.