MANILA, Philippines – Six of the country's top celebrity endorsers are not top income taxpayers in 2012, the Department of Finance (DOF) and Bureau of Internal Revenue (BIR) said.
In its latest Tax Watch Campaign ad, the DOF and BIR noted that 6 out of the 24 top celebrity endorsers (according to Yes Magazine) failed to make the BIR’s top 500 individual taxpayers’ list for 2012.
The six celebrities who weren't in the BIR's list are Carmina Villaroel, Zoren Legaspi, Marian Rivera, Ryan Agoncillo, Jericho Rosales and Ai-Ai delas Alas.
Celebrity couple Villaroel and Legaspi ranked fifth in the number of endorsements while Rivera ranked sixth.
Agoncillo, Rosales, and delas Alas placed 16th, 19th, and 20th, respectively.
Among the 6, only Agoncillo ranked in BIR’s top 500 taxpayers’ list in 2011 at 194. The BIR said the actor and TV host paid P5.59 million in taxes in 2011.
A number of top celebrity endorsers were not top taxpayers in 2011, but included in the top taxpayers’ list in 2012. They are Robin Padilla, Sarah Geronimo, Judy Ann Santos, Anne Curtis, Angel Locsin, Boy Abunda, KC Concepcion, Dingdong Dantes, Gerald Anderson, and Bea Alonzo.
The top celebrity endorsers who paid more than P44 million in taxes in 2012 were Kris Aquino, John Lloyd Cruz, and Sharon Cuneta.
Paying more than P20 million in taxes in 2012 were Judy Ann Santos, Piolo Pascual, and Bea Alonzo.
The list of top celebrity endorsers was released by YES Magazine in 2011, based on the celebrity’s number of endorsements.
Topping the list was Aquino, who also was the country’s highest taxpayer in 2011. She paid P49.87 million in income taxes in 2011.
Aquino, dubbed the “Queen of All Media,” endorses a wide array of products from shampoo to clothes to watches. In 2012, Aquino was the sixth highest taxpayer in the country, paying P44.93 million in taxes.
Click Image to Enlarge