MANILA (4th UPDATE) - Fire hit the 3rd floor of Robinsons Galleria mall on EDSA corner Ortigas Avenue late Tuesday night.
The Bureau of Fire Protection has raised the third alarm for the fire.
Initial reports indicate that the fire started from the mall's toys and clothes section.
The fire struck after mall hours.
A fireman said smoke is thick inside the mall and roof portions have fallen.
Sammy Giam, an employee of the mall, said they were placing Christmas decors when some of their co-workers started running.
Suffocating smoke from the fire also reached Holiday Inn hotel near the mall.
Firemen have recommended the evacuation of Holiday Inn guests and moved to Crowne Plaza for their safety.
Respirators were also distributed to people, local officials said.
Firefighters are currently trying to put out the blaze. - reports from Zandro Ochona, DZMM