The Philippines has penetrated the food markets in the United Arab Emirates by exporting Halal certified food products this year.
This is the first time in several decades that the Philippines’ food manufacturers participated in the Halal World Expo initiated by the Abu Dhabi Food Control Authority.
“We would be able to export our products--halal products--to this part of the world,” said Ambassador Libran Cabactulan in an interview with ABS-CBN Balitang Middle East.
Halal certified food products passed through several processes implemented by the Halal World Forum.
Agricultural Assistant Secretary Clayton Olalia led the business group that arrived in Abu Dhabi.
“Ang participants nasa 12. Bawat isa kasi kung minsan may dalang produkto ng five companies,” said Olalia.
The Philippine government is supporting Filipino halal products, hoping that it would be accepted by consumers in the UAE and the Middle East.
“This is a gateway to this part of the world in the Middle East. Ang mga buyers na pupunta dito ay hindi lang mga lokal sa UAE, but around the area. That's why I really like to encourage our businessmen, our exporters, our producers to start looking to this part of the world,” said Cabactulan.
Cabactulan added “this is really a booming area and also this has a sizeable Filipino community here. We have about 350,000 here in the United Arab Emirates”.
Halal certified foods showcased in the world expo were Tuna Longanisa, ice cream, taba ng talangka, chicken and dairy products, among others.
During the first day of the event, the import manager of Al Maya Trading Company, Lal Motwani arrived to add more products being sold in their supermarkets.
“We've got more than 600 Filipino products in our portfolio,” he said.
Three suppliers bagged P11.6 million in initial contracts from Eid Al Mureki for Philippine products to be exported in Abu Dhabi in the next two years. Report from Vivien Napeñas, ABS-CBN Middle East News Bureau, Abu Dhabi