5 Pinoy designers featured in London fashion show

Rose Eclarinal, ABS-CBN News

Posted at Oct 21 2016 03:56 PM

LONDON – Five contemporary southeast Asian designers from the Philippines and London showcased their creations in an exciting fashion show held in the Millennium Gloucester Hotel.

"Moda de Filipinas" featured the creations of Jared Servando, Pipoy Bernardo, Chris Jasler, Isabelle Landicho and jewelry designer Ann Ong.

"The concept 'Moda de Filipinas' is to showcase emerging talent from the Philippine and to provide a platform to be seen in UK and Europe," said creative director Ronnie del Barrio.

Servando, who is originally from South Cotabato, brought local culture to the runway with a modern take that showed the clothing of the indigenous B'laan and T'boli tribes.

"Necif is an embroidery. This is handmade. I will try to incorporate necif into modern type of dressing. I'm trying to show the global fashion that a certain art like this can be worn," said Servando.

Bernardo found inspiration in the flora and fauna in the Philippines in his interpretation of modern Filipiniana dresses.

"The concept is very basic but I executed it in a radical way. I used lots of fabric. It's a big opportunity for us Filipinos to showcase our work here in London," said Bernardo.

The only featured designer from London is 24-year-old Isabelle Landicho. Her collection, dubbed as 'Hey Kill Me Now!', featured contemporary menswear with the use of print and embroidery and she also lent her own poetry and photos on the clothes.

"The main attraction is the embroidery which is basically poetry I have written myself and also photographs I have incorporated in the garment so it's very raw, it's a lot of me. It's very much street wear, very contemporary that a lot of people can relate to and very marketable as well," said Landicho.

Jail Jeans creative director and founder Chris Jasler's creations swept the runway with leather, denim, and gothic chain masks.

"It's more on rock star, punky glam. As you can see, there are more zipper, more on studs," Jasler said.

International-award winning designer Ann Ong showcased handcrafted jewelry pieces adorned with semi-precious stones.

'Moda de Filipinas' is an inaugural fashion event of Ditse Productions in partnership with the Philippine Embassy in London.