LONDON - The Philippine Department of Tourism-London mounted a week-long tourism offensive at Canary Wharf to promote some of the best tourist destinations in the Philippines as part of its train station consumer activation series for 2017.
"One of the pillars of economic diplomacy is economic diplomacy and a huge part of that is tourism promotion. That’s why we are investing a lot of effort in projects like this," said Consul General Senen Mangalile of the Philippine Embassy in London.
With a footfall of 1.2 million a week and more than 100,000 professionals who hold office in Canary Wharf, it was an ideal destination to engage the British consumers for a deeper understanding and appreciation of the Philippines both as a leisure and business destination.
"We are targeting the working professionals, those with high income capacity to travel to the Philippines, to travel long haul and see what the mania is all about—why we have been getting this best island in the world citations," said tourism attaché Gerry Panga.
"We put the campaign on the ground for them to feel and taste the Philippines. We have food sampling here. We have cultural promotions. In that way they are able to experience how fun is the Philippines," he added.
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With a cultural show by Lahing Kayumanggi Dancers, virtual reality goggles, flair barter exhibition, and Pinoy delicacies, some passers by were convinced that traveling to the Philippines is worth a try.
"The reality goggles make me want to go on holiday and in that respect they are successful," said Philippa, a Londoner.
Last year, the Philippine tourism department dominated the London Waterloo and King’s Cross Stations for its train station consumer and activation series and successfully launched a weekend tourism promotion in Potters Field, with the iconic London Bridge as a backdrop for the event.