Employees, news and entertainment personalities participated in the clean up of the vacant lot at the back of ABS-CBN Complex in Mandaue City and its conversion into garden plots.
About 50 plots were cultivated and were planted with eggplants, tomatoes, and pechay, while lemon grass were planted at the slope area.
ABS-CBN Cebu Area Manager Tata Cinco-Sy said that the gardening activity is just one of the station's projects lined-up this year.
Sy said that creating a garden at their own backyard is one way of surviving from the global economic crisis. She said that putting up a vegetable garden can provide families with food and can also become a means to generate income.
Sy said that as a broadcasting station, ABS-CBN Cebu is initiating empowering projects to encourage viewers to do the same.
"Part of our thrust this year is going beyond, beyond broadcasting, beyond traditional public service. This is next-level broadcasting, next-level public service," said Sy.
Leo Lastimosa , DyAB station manager, said they are encouraging viewers and listeners of their stations to use their idle lots and start the same gardening project. He said that local government units can even initiate it for its residents. LGUs can provide seedlings for their constituents to grow.
"If the entire community will work together, we can get through this crisis, victorious," said Lastimosa.
The Provincial Agriculture Office has valued the project of ABS-CBN Cebu. The Cebu Provincial Capitol immediately sent bags of organic fertilizers to the station, while 18 members of the Cebu Federation of Farmers organized a get-together with the employees of ABS-CBN Cebu for basic gardening lectures.