MANILA, Philippines - It's still too early to tell who will be the top vote-getters in the 2013 senatorial race, a political analyst said Monday.
University of the Philippines Prof. Prospero de Vera told ANC Prime Time that voters' preference can still change after politicians file their certificates of candidacy next month.
De Vera added that the upcoming polls will be especially challenging for new candidates who have not branded themselves well.
"What is clear in the survey is that this election is a little bit unique compared to the previous ones," said De Vera, who teaches at UP's National College of Public Administration and Governance.
"Because there's no opposition or administration right now, there's nobody who can package himself a la Alan Cayetano, a ala Sonny Trillanes in 2007, as the one personifying everything against the 'evil' of Gloria Macapagal Arroyo," he said.
"There's no equivalent packaging or brand that is associated with being anti-administration now," he added.
De Vera also said candidates could use social media to boost their campaigns, and they better do it now.
"The advantage of (using) Facebook is you'll be able to identify supporters through Facebook that you can use for your campaign," he said.
"I was suprised that there are networks of organizations who were willing to support the candidate, but the candidate got to know it a little too late in the game and was not able to use the network," he added. - ANC