LP working to keep its brand, says PNoy

By Ira Pedrasa, ABS-CBNnews.com

Posted at Jul 18 2012 06:26 PM | Updated as of Jul 19 2012 04:10 PM

MANILA, Philippines - President Benigno Aquino III is barred from seeking re-election in 2016, but he has his hands full in developing the next leaders of his political party.

The Aquino-led Liberal Party (LP) is already firming up its line-up for the 2013 mid-term elections where around 18,000 national and local seats will be contested.

In an exclusive interview with ANC’s Coco Alcuaz for Inside Business, Aquino said the LP is moving from a personality-based party to one based on programs and principles.

“I think we're doing that basically by trying to shift from personalities to parties, party-structured agenda. We want to transform our party, [the Liberal Party], into something that will have that brand recognition of good governance," he said.

Aquino, elected 2 years ago, replaced an administration badly tarnished by corruption scandals. To date, Aquino’s battle cry is still anti-corruption and good governance.

“We won, we won because the people were solidly behind us. What we didn’t have, they pushed, they gave us, they donated to us: be it talent, resources…that is what made us win and what enables us to pursue the agenda of again, accountability, transparency, elimination of corruption  and so on and so forth,” he said.

Aquino said it’s recruitment time once again.

“We're trying to recruit the right talent, we're developing the talents that are already inborn and trying to get people to know and witness and realize that you know there are a lot of people who have a common agenda and who really are ready to sacrifice for the common good,” he said.

He said it is his responsibility to make sure there will be “a lot of them” in order to ensure success.

More importantly, Aquino said putting in place the right people will be “a guarantee that I can be allowed to retire already by that time.”

The full interview with President Aquino will be aired on ANC's Inside Business hosted by Coco Alcuaz at 7:30 p.m. Wednesday (July 18).