Enrile's son 4th in Pulse Asia senatorial poll

by Jojo Malig, ABS-CBNnews.com

Posted at Jun 06 2012 07:42 PM | Updated as of Jun 07 2012 11:13 PM

JPE's leadership in Corona trial pays off for Jack

Rep. Jack Enrile

MANILA, Philippines - Will you vote for a Jack Enrile as senator in next year's polls? What if his name on the candidates' list becomes "Juan Ponce Enrile Jr." with "Enrile" as monicker?

The son of current Senate President Juan Ponce Enrile is among the top 5 personalities that people will likely vote for in the 2013 senatorial elections, according to the latest Pulse Asia survey.

If the mid-term elections were held today, Senator Francis Escudero will take the number 1 spot, the Pulse Asia poll said.

Around 65% of the 1,200 respondents named Escudero as their top choice.

Senator Loren Legarda is a close second with 63%, while Senator Alan Peter Cayetano has 52.2%.

The younger Enrile got a 95% awareness rating, with 49.1% of people polled saying they will vote for him as a senator.

The others in the top 10 are:

Transportation Secretary Mar Roxas,
Senator Gregorio Honasan,
Senator Aquilino "Koko" Pimentel III,

San Juan Rep. JV Ejercito,
Senator Antonio Trillanes, and,
former Senator Juan Miguel Zubiri.

Top 25 list

The others who made it to the top 25 are:

former Senator Richard Gordon,
Rep. Edgardo "Sonny" Angara,
Ma. Lourdes Nancy Binay,
Cynthia Villar,
former Senator Jamby Madrigal,

Customs Commissioner Ruffy Biazon,
Joey de Venecia,
Vilma Santos,
Mark Lapid,
Ilocos Norte Gov. Imee Marcos,

Grace Poe,
Lani Mercado-Revilla,
Ernesto Maceda,
Risa Hontiveros-Baraquel, and,

Mitos Magsaysay.

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Mistaken identity?

The younger Enrile, current representative of Cagayan, has yet to make his mark in the national scene, but his father took center stage at the recent impeachment trial of former Chief Justice Renato Corona.

This has resulted in the Enrile surname becoming a political brand that the Cagayan congressman can anchor his campaign on, according to Pulse Asia president Ronald Holmes.

"Maaring sabihin na ang pagkakakilanlan sa kaniya ay siya iyung si Senate president. Maari ding sabihin na dahil iba nga ang pangalang nakalagay, ay maaring kilala din nila si Congressman Enrile," Holmes said in an interview with radio dzMM on Wednesday.

"Hindi naman ninyo maaring tanggalin sa kaniya iyon dahil iyon ang kaniyang apelyido," he added.

He said many voters make their choice based on name recall. "Pinipili nila dahil doon sa pangalan," he said.

'Branded politicians'

"Mayroong mga pangalan na masasasabi mong isang brand. Maaring mamanahin, maaring makatulong, maaring hindi rin makatulong, depende na rin kung ano iyung ginawa ng nauna sa iyo," he added.

"Itong paghalal, desisyon ng mga naghahalal. Hindi mo naman puwede tanggalin sa kanila iyungdesisyon na kung sino ang ihahalal," Holmes said.

He added that the Pulse Asia survey does not prove voters' depth of knowledge about the names on the possible senatorial candidates' list.

"Ang hindi na namin ipinoprove gaano kalalim ang mga pagkakilanlan sa mga pangalang nakalista," he said. "Nakalista lang ang mga pangalan na iyan, may 44 pangalan, at pinapapili ang mga respondent, hanggang 12 pangalan."

Name recall

Holmes said that it would show that voters would support a candidate based on name recall even if people do not know much about the politician.

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He said candidates may have different strategies in using name recall to their advantage.

"Depende na iyon sa kanilang estratehiya sa pangangampanya. Merong ilang apelyido lang. Merong halos pangalan ng kanilang ninuno, merong ilan namang pinag-iiba ang kanilang sarili sa kanilang magulang o kamag-anak. Iba-iba," he said.