Augmented reality released for Android


Posted at May 22 2011 09:22 PM | Updated as of May 23 2011 05:22 AM

MANILA, Philippines – Augmented reality (AR) straight to your Android smartphone? Yes, it’s a dream for developers that could get realized soon.

Qualcomm Incorporated recently announced the immediate release of the AR platform for Android after completing its beta program.

Developers can now get a hold of Qualcomm’s AR platform, enabling them to build interactive 3D experiences on multiple real world images such as books, magazines, brochures, tickets and signs.

The AR platform supports the Android tool chain including the Android SDK and NDK, Qualcomm said.

The platform, however, will run in its “optimal performance” when used with Qualcomm’s Snapdragon chipset.

“We continue the tradition by making leading AR technology widely available to developers for commercial use,” said Jay Wright, Qualcomm senior director of business development.

Qualcomm releases AR for Mavs

Qualcomm and BigPlaAR recently teamed up with the Dallas Mavericks to produce the first commercial AR application.

Fans attending the Mav’s playoff games in the NBA held at American Airlines Center can now point their Android smartphone at their tickets to play a virtual basketball game in their hands.

“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban.

For more information on the Qualcomm AR Platform, please visit