MANILA -- The much-awaited Sony PlayStation 4 is now officially available in the country.
To kickstart a "new era" in Filipino gaming, Sony Philippines launched its next generation console at the Glorietta Activity Center in Makati on Tuesday.
“Sony has always been in touch with what the gaming community needs and wants. It is with great pride that we bring the newest PlayStation 4 in the market today,” Sony Philippines president and managing director Yasushi Asaoka said during the launch.
Prices for the PlayStation 4 console start at P24,999 and P26,999 with the camera. The console could also be bought bundled with the "Killzone Shadow Fall" game (P26,899) or "Battlefield" (P27,399).
"PlayStation 4 should be available to all gamers in the Philippines because this is one of the best products of Sony right now," said Larry Secreto, senior director of sales and marketing for Sony Philippines.
Secreto revealed that Sony has already sold around 1,000 units in the country through its pre-order service late last year. He also said the limited stock currently available in the country is "not enough" to meet the demand from Filipino fans.
Despite this, units should still be available with warranty and support in all official Sony centers in the country, as well as partner establishments.
The console has been locally available since December through gaming store Data Blitz.
Last year, Sony announced that it has sold 4.3 million PlayStation 4 units. In comparison, Microsoft sold 3 million units of its XBox One foe 2013.
Sony Philippines considers 2014 to be the perfect time to launch the console in the country, citing recent strong economic growth and the relatively young population.
"The potential is there. We have more young people. The fans are readily available and with the way the economy is growing, Japan really sees a lot of potential here in the Philippines," said Zhorida Lipayon, head of marketing for Sony Philippines.
To complement the PS4 launch, Sony Philippines also officially made available in the country its handheld console PSVita for P11,999 and announced the PSVita TV.