|IHOP's Double Blueberry Pancakes. Photo from IHOP's website
MANILA, Philippines – The United States-based restaurant chain IHOP, formerly known as the International House of Pancakes, is set to open its first branch in the Philippines next year.
Archie Rodriguez, president and chief executive officer of Global Restaurant Concepts Inc., said the first IHOP restaurant in the country will open its doors to the public in January 2013.
Global Restaurant Concepts has brought several international chains to the Philippines such as California Pizza Kitchen (CPK), PF Chang’s, Orchard Road and Morelli’s Gelato.
“We’ll be opening 12 to 14 stores as a group next year,” Rodriguez told a small group of reporters on Thursday, during the launch of CPK’s newest branch at the W Global Center at Bonifacio High Street in Taguig City.
The Philippines’ first IHOP restaurant will be located on the second floor of W Global Center, just above the newly opened CPK branch. Another PF Chang’s outlet will open in the same building next week.
IHOP, which has over 1,500 branches in the U.S., is known for its pancakes, French toast and omelettes. It also serves lunch and dinner items.
Aside from IHOP, two other international chains will be introduced to the country by Global Restaurant Concepts. These are Mad for Garlic, an Italian restaurant that originated in Korea; and Japan’s Gyu-Kaku, a barbecue restaurant.
Both will also open at the W Global Center next year.