Coco Martin goes high fashion for ad campaign

By Miguel Dumaual,

Posted at Nov 06 2012 09:45 PM | Updated as of Nov 07 2012 07:10 AM

Angel, Anne glam it up for lifestyle brands

MANILA, Philippines -- Glammed up and looking every bit a superstar, Kapamilya actor Coco Martin leads the Holiday campaign of footwear and accessories brand Wade.

In a video released Monday via its official YouTube page, Sole Fitters, the company behind Wade, gave a glimpse of the "Walang Hanggan" star as he appears in the Holiday season ads of the lifestyle brand.

Martin's slick and dapper appearance deviates from his usual image in TV and films, as he often portrays more laid-back and even rugged characters in terms of fashion.

Likewise, Kapamilya leading lady Angel Locsin is looking glamorous for her comeback as Folded & Hung's main endorser for its Holiday campaign.

In a post announcing her "return" to the lifestyle brand's Facebook page, Locsin is seen posing in matching gold shorts and blazer over a see-through button-down.

Locsin was last seen headlining the clothing brand's ad campaign in 2010 for its denim line.

Another Folded & Hung endorser, Anne Curtis, meanwhile, recently launched her perfume collection under lifestyle brand Bench.

Coinciding with the scents' "fashion concerto" launch last week, Bench released on YouTube a behind-the-scenes reel of the Kapamilya actress' shoot for the collection's ad campaign.

Set to the hit song "Back to Black" by Amy Winehouse, the video sees Curtis channeling the different facets of her personality, which also reflect her perfume line's three fragrances.

Her fragrances are "Sweetheart" which reveals her sweet side; "Fierce" which highlights the actress’ passion and fearless outlook in taking challenges head on; and "Glamorous" which reveals her world-class glamor.