The art of mixing drinks and music

By Karen Flores,

Posted at Oct 26 2010 05:40 PM | Updated as of Oct 27 2010 01:41 AM

MANILA, Philippines - Sometimes, combining 2 or more different things can lead to something better.

Think fusion cuisine, profitable mergers, even a number of successful marriages -- it's all about getting one thing and mixing it with another to create something new and fun.

This is the same concept that prominent French cognac house Hennessy wants to adopt through a global music and drink mixing campaign that's set to reach Philippine shores next month.

The brand's velvety smooth cognac, touted as one of the world's best, will be mixed with 4 different flavors -- berry, citrus, ginger and apple -- at the Hennessy Artistry night on November 19 at The Fort's NBC Tent.

Also set to seamlessly mix various genres of music live on stage are some the country's top bands -- Pupil, Kjwan and True Faith -- and 2 surprise international DJs.

"Hennessy offers this unique opportunity to see talented musicians from radically different worlds sharing the pleasure of performing their music together, just as Hennessy elaborates its cognacs, combining the best eaux de vie from its cellars," said the Asia Pacific group of Moet Hennessy, a result of a merger between Hennessy and champagne producer Moet et Chandon.

The company continued, "(Hennessy Artistry in Manila) is a unique platform dedicated to Mixability that characterizes the Hennessy Universe."

Now on its fifth year, Hennessy Artistry has been held in Hong Kong, China, Germany, and several cities in the United States. The event is primarily targeted at young professionals who belong to high-income households.

To get passes to Hennessy Artistry in Manila, one has to buy a bottle of the cognac at high-end spots such as Encore Super Club, Limbo, Amber Ultra Lounge or M Cafe.

Each bottle, which costs a few thousand pesos each, is equal to 4 tickets.

"We are a different segment altogether, luxury positioning kami. We don't aim to have as much sales as the others," said Richard Alarcon of Moet Hennessy Asia Pacific when asked how their brand is doing in the Philippines, a country that's home to several cheap liquor options.

Cognac, named after a town in France, is a famous variety of brandy that is appreciated and collected by connoisseurs across the globe.

Photos courtesy of Hennessy Artistry Manila

For more information, visit Hennessy Artistry Manila's Facebook page.