MANILA, Philippines – We’ve seen the short-lived boom of the pearl shakes during the 1990s, as well as the rise and fall of the shawarma roll and the ice scramble, that pink slush with powdered skim milk and chocolate syrup.
Today, there’s no denying that the “in” thing in the food business is milk tea, with shops popping up like mushrooms in different parts of the country.
But is it here to stay?
Yes, according to Rafael Canare, executive director of the Association of Filipino Franchisers Inc. (AFFI), a group that aims to promote micro, small and medium enterprises. One of AFFI’s main projects is the Filipino Franchise Show, with this year’s event to be held from October 12 to 14 at the World Trade Center.
While it may seem that there are “too many” milk tea places that have opened in a short span of time, their customer base is fast growing, too, he said.
“Hindi pa naman [saturated ang milk tea business] kasi sa mall naman, minsan magkakatabi ang milk tea pero meron silang twist and blend na gusto [ng mga customers],” Canare told ABS-CBNnews.com.
“’Halimbawa, ‘yung isang blend may gusto lang silang brand. ‘Yung isa pang blend, sa isa pang brand. Meron pa rin silang niche,” he added.
While milk tea is one of the top food business trends today, it is certainly not the hottest, said Canare, who gave the title to the ubiquitous siomai stands and carts scattered across the country.
Check this slideshow for his top five.