MANILA, Philippines – American sandwich chain Quiznos formally opened its first restaurant in the country on Wednesday, with a menu featuring a mix of signature subs and local dishes.
The first branch of Quiznos – pronounced as quiz-nose – is located at Parkade One at Bonifacio High Street in Taguig City. The sandwich chain partnered with the ACA Group, the same company that brought the all-American diner Johnny Rockets to the country, for the venture.
|A crowd gathers in front of the first Quiznos store in the Philippines. Photo by Karen Flores, ABS-CBNnews.com
Dr. Amable Aguiluz, chief executive officer of the ACA Group, said they are planning to open 250 Quiznos branches in the next five years.
“Every year, we’re opening new brands… The next two brands are also American,” Aguiluz said, adding that they are eyeing an estimated P7.5 billion in revenues for Quiznos.
Quiznos trainer Michael Brown was flown in from the US to teach the local staff how to replicate their toasted submarine sandwiches, flatbreads and sliders.
Among the American chain’s signature subs are the Traditional (roast beef, turkey breast, ham, cheddar cheese, black olives, iceberg lettuce, tomatoes, onions and buttermilk ranch dressing), the Double Cheese Cheesesteak (prime rib, double Swiss cheese, sauteed onions and mayonnaise) and the Chicken Carbonara (chicken, smoky bacon, mozzarella, sauteed mushrooms and Parmesan alfredo sauce).
|A giant sub marks the grand opening of Quiznos in the Philippines. Photo by Karen Flores, ABS-CBNnews.com
Quiznos is also known for serving side dishes such as the Harvest Chicken Salad which contains honey-dijon chicken, granny smith apples, grapes, dried cranberries, cucumbers, tomatoes, pumpkin seeds and Acai vinaigrette.
“I know you’ll have the same quality [of Quiznos products] here as in America,” said US Ambassador to the Philippines Harry Thomas Jr., who described himself as a self-confessed fan of the sandwich chain. “We do look forward to the over 200 branches here because they’re employing a lot of Filipinos, so they won’t have to leave their home country. They can be productive here.”
To satisfy the local palate, Quiznos has tweaked its menu to make way for a few Filipino dishes.
For instance, the sandwich chain offers the pan de sal, which is usually eaten by Filipinos for breakfast, as an alternative to flatbreads.
Quiznos also serves rice with Filipino favorites such as adobo, kaldereta, menudo, longanisa, beef tapa and tocino.
“A lot of people are asking me, why did you get Quiznos? Well, I love the brand, I love the taste. I love the hot sandwiches. And I’m sure that this is good for the Filipino palate,” Aguiluz said.
Since opening its first store in Denver, Colorado in 1981, Quiznos has spread to more than 20 countries, including Korea and Singapore.
“We are so proud to bring it to the Philippines,” said Quiznos International president Ken Cutshaw.
The company expects to open more than 400 branches across the globe by 2020.